Vitakraft unveils new cat treat formulas | Pet Food Processing

BREMEN, GERMANY — Vitakraft, a global pet care company, debuted its new cat treats, expanding its existing Lick ‘n’ Lap™ Snack line with two new formulas. With the addition of the new treats, Vitakraft now offers cat treats in four different formats — liquid, jelly, morsels and sticks — all of which are high-quality and low in calories, according to the company.

The new Lick ‘n’ Lap Smooth Jelly treat is an easy-to-feed gelatin snack formulated for cats of all ages. The treats are sold in a 5-pack for $3.49. The new Lick ‘n’ Lap Meaty Gravy treat is a squeezable treat formulated with pieces of meat for cats of all ages to enjoy. The gravy treats are also available in a 5-pack for $3.49. Both treats are available in Chicken and Salmon recipes. Chicken Pet Food

Vitakraft unveils new cat treat formulas | Pet Food Processing

“We at Vitakraft are very excited to debut these new items to complement our full line of amazing treats for cats,” said Miguel Gonzalez, chief marketing officer at Vitakraft. “We know ‘what cats are really into’ and these treats not only are good for your pet, but good for your life with your pet.”

The new treats, as well as Vitakraft’s Lick ‘n’ Lap Snack line, can be served as a regular or training treat and a meal topper. The single-serve treats are formulated with real chicken and salmon, providing a boost of protein, Omega 3 fatty acids to support healthy skin and coat, and taurine to support heart health.

Founded in 1837 as an agricultural retailer, Vitakraft has grown into a global pet care and food company. With more than 2,000 employees throughout over 20 countries, the company produces and sells about 1.2 million products daily. According to Euromonitor, Vitakraft is the No. 1 cat treat brand in Europe.

Vitakraft’s treats and other pet products are available in-store at Walmart, Petco, PetSmart, Pet Supplies Plus and other major pet retailers, as well as online via Chewy and Amazon.

Read more about pet treat products.

Vitakraft unveils new cat treat formulas | Pet Food Processing

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